MY WORK
From user needs
to useful products.
A selection of professional and personal projects showing how I turn needs into requirements, help prioritize features, and validate solutions with users in mind. From client-facing tools to my own AI-assisted workflows, these experiences shape my approach to product management: understand the problem, make thoughtful decisions, and build something useful.
FEATURED / PERSONAL PROJECT · n8n + CHATGPT
A personal workflow.
For my own job search.
I built this for myself while looking for my next role. It brings together my job preferences, my resume, and my application activity so I can spend more time considering suitable opportunities.
n8nChatGPTWorkflow automationPrompt refinementHuman-in-the-loop review
The problem I wanted to solve
Searching for jobs meant spending time sorting through listings that weren’t always relevant or clearly actionable. I wanted a more focused way to discover opportunities, prepare applications, and track what had already been done.
What I built
I supplied my resume and job preferences, then built workflows with n8n and ChatGPT support to suggest opportunities, tailor resume drafts, and track application activity. The workflow delivers job suggestions twice a day and daily summaries of application activity.
My role & how I refined it
My contribution
I defined the job preferences and workflow requirements, built the automation with AI assistance, wrote and refined prompts, and reviewed job matches and resume drafts.
Learning from a poor match
An early recommendation didn’t fit the roles I wanted. I revisited the instructions and made the prompt more specific about my target opportunities. A workflow can run successfully and still produce an unhelpful result—relevance needs its own review.
Human review, current status & next steps
Where human judgment matters
I manually review suggested matches for relevance and check tailored resumes against my actual experience before using them. AI helps prepare and organize the work; my review helps keep the output useful and accurate.
What I would evaluate next
This is a working tool I continue to refine. Next, I would track the proportion of relevant recommendations, how much editing resume drafts need, and the time spent reviewing each opportunity. These are planned measures, not results measured yet.
MY PERSONAL WORKFLOW / HOW THE PIECES FIT
Built around the way I search.
This is a map of my personal process—not a product for other job seekers. I set the direction, use AI to help prepare and organize the work, and review the output myself.
- 01 · My inputsMy resume, target roles, and job preferences.
- 02 · AI assistanceSuggested opportunities and tailored resume drafts.
- 03 · My reviewI check role fit and accuracy, then refine the instructions.
- 04 · My trackingApplication activity and daily summaries in one workflow.
Tools & how I used them
n8n: connecting workflow steps and scheduled tasks.
ChatGPT: supporting job matching and resume drafts.
Prompt refinement: making my preferences more specific after a poor match.
What this taught me about products
Being the user helped me notice where the output fell short. A technically successful workflow still needs to be useful. I learned to make the need explicit, review the result, and refine the next iteration.
What I’d improve next for myself
I’d make it easier to see why a role was suggested, compare resume changes, and review application status in one place. I’d track relevant matches, corrections needed, and review time to understand whether those changes help my search.
SELECTED TEAM PROJECTS
Built with others.
Shaped around users.
CHEIL / IN-HOUSE ANALYTICS TOOLAnalytics that fit the budget.
Clients needed useful analytics without the cost of paid platforms. I helped shape and deliver an in-house tool around that constraint, from requirements and feature priorities through testing and user training.
My contribution & the outcome
Gathered requirements from engineers, client stakeholders, and the insights team. Set priorities, coordinated development and delivery, tested against user requirements, and trained users with a post-launch guide.
The tool centralized client data, reduced manual collection, accelerated reporting, and avoided paid software costs for participating clients.
PUBLICIS SAPIENT / PIZZA HUTGroup ordering, thought through.
Worked on a digital ordering experience designed for groups to order together and split the total within the app.
My contribution
Gathered client requirements and translated needs for designers and developers. Partnered with the wider team to prioritize features, clarify ordering flows, coordinate delivery, and test against agreed requirements.
PUBLICIS SAPIENT / MIRALDifferent visitors. Relevant journeys.
Supported website enhancements with tailored pricing, content, and navigation for local visitors and tourists.
My contribution
Worked with client stakeholders and design and development teams to clarify requirements and user journeys, prioritize enhancements, coordinate delivery, and test website experiences.
PERSONAL PROJECT / THIS PORTFOLIOTurning a brief into a website.
Built this portfolio through AI-assisted development, translating my professional story into a working digital experience.
My contribution
Defined the content and design direction, compared drafts, refined the navigation and page structure, and reviewed how the site presents my experience across screen sizes and light and dark themes.
EXPERIENCE
The background behind the work.
Apr 2021 – Dec 2023
Dubai, UAE
Cheil Samsung
Sr. Product/Data Analyst · Analytics & Digital Product Delivery
Partnered across Product, Marketing, Operations, and Web Development on requirements, KPIs, and recommendations. Used SQL to combine and validate CRM, digital analytics, and business data.
Built and maintained 15+ recurring and new dashboards; automated 20+ reporting and dashboard processes, saving approximately 14 hours weekly; introduced validation controls that reduced reporting errors by 10%.
Samsung · Nespresso · Volkswagen · Energizer · New Balance
Sep 2017 – Mar 2021
Dubai, UAE
Publicis Sapient
Associate, Client Services
Managed client requests and coordinated priorities across Marketing, Product, Operations, and delivery teams. Combined KPI reporting, performance analysis, and market research to inform client recommendations.
Miral · NEOM · Pizza Hut · Marriott
Earlier experience: Marketing internship at Geodis Wilson, Singapore; Advisory internship at KPMG, Dubai.